As senior designer at Lavabed Design with overall design
responsibility for the ‘Boofle’ greetings card range, I had extensive experience
in generating packaging and retail solutions for the brand. My role was focussed
on the greetings card side of the business, encompassing creative concept design for
each years' seasonal patterns (Xmas, Mothers Day, Valentines Day, Fathers Day, Easter, Wedding)
and implementation of this branding across the range of card designs and gift products.
One of my key roles was to create interesting and on trend creative designs to fit within
existing brand guidelines. As well as creating photoshop imagery for the cards, I was
involved in product design for the range including childrenswear, gifts products,
confectionery, homeware and stationery along with packaging design for all products.

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